In the late 1800’s, the Economic impact on Western History was about cowboys, horses, cattle and cattle drives. Today, it is still about horses and cattle, but the Economic Impact is Rodeo Cowboys and their performances, that are keeping the Western Lifestyle alive.
Liz Lawless is the best-selling author of 15 books the most recent one, “Cleo Hearn: Mr. Black Rodeo,” and is host of Wild West Diversity Livestream/Podcast. For 30 years she has served as Publicist/Historian for Cowboys of Color Rodeos, the largest multicultural rodeo in the country. She has taught at Southern Methodist University, Eastfield College and presented at corporate, employee, PreK-12th grade teacher training and classrooms across North Texas. She provided this presentation in Columbia, SC for NCGE.
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